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The Ghoul Show aired in Detroit on WKBD from 1971 to 1975 the show featured late-night horror movie host Ron Sweed in the title role and was produced by WKBD's Kaiser-owned Cleveland, Ohio sister station at the time, WKBF-TV. Coincidentally, one of the show's original cast members, Gilda Radner, was born in Detroit. The programming remained the same as before, with one notable exception: in the late 1980s, WKBD began airing Late Night with David Letterman when NBC affiliate WDIV (channel 4) declined to clear it this mirrored a similar situation in the mid-1970s, when WDIV (then known as WWJ-TV) declined to air Saturday Night Live-the first two seasons of the show originally aired in the Detroit market on WKBD. At the same time, the station dropped the Field Communications font in its on-air branding and replaced it with a new, lined "50" it used until joining UPN. Shortly thereafter, the station dropped the -TV suffix from its call letters, becoming simply WKBD once again. In late 1983, Cox Enterprises offered to buy the station, which the company finally did on January 30, 1984. As a result, Field was forced to hold onto channel 50 for almost two years. In 1982, Field put all its stations up for sale however, the company had a difficult time selling WKBD-TV for the amount of money it wanted, despite its success. In 1977, the bulk of Kaiser Broadcasting Corporation, including WKBD, was sold to Field. which included WKBD-TV, four other Kaiser stations and Field's single station in Chicago, WFLD. In 1972, the Kaiser Broadcasting Corporation partnered with Field Communications in Kaiser Broadcasting Co. Lou and Jackie Gordon from The Lou Gordon Program However, sports remained a central part of WKBD's schedule, and it was the over-the-air home for Red Wings hockey and Pistons basketball for 30+ years, as well as Tigers baseball for a decade. WKBD also produced a hard-hitting weekly talk show, The Lou Gordon Program, which aired from the late 1960s until 1977 and was seen on all Kaiser stations (and a few non-Kaiser outlets). For many years, it aired an afternoon movie hosted by Detroit legend Bill Kennedy. WKBD briefly gained a network affiliation in the spring of 1967, when it became the Detroit affiliate of the short-lived United Network.
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Some locally produced programs such as The Lou Gordon Program were broadcast in black and white until the station upgraded to color studio cameras in the late 1960s. WKBD has been broadcasting in color since it first went on the air in 1965. It eventually became a typical UHF independent station running cartoons, sitcoms and older movies. the University of Iowa and the University of Detroit against the University of Dayton, followed by a live NHL game between the Red Wings and the Chicago Blackhawks. on that date, with its first programs being two college basketball games (taped the day before): Michigan State University vs. It started with an all-sports format, predating ESPN by some 14 years WKBD began broadcasting at 5 p.m. WKBD first signed on the air on January 10, 1965, under the ownership of Kaiser Broadcasting, owned by industrialist Henry J. It would be another decade before Detroiters would finally see programming on Channel 50. But WBID never made it to the air-and neither did WTOH-TV (channel 79) in Toledo, Ohio, another proposed station owned by Woodward Broadcasting (both WBID and WTOH planned on taking at least some programming from the failing DuMont Television Network). Seeing an opportunity, WBID asked for and was granted Channel 50. The following year, the owners of WJLB radio were granted a permit for WJLB-TV on Channel 50 the station was never built, and WJLB-TV returned its allocation to the FCC by the end of 1954. Owned by Max Osnos' Woodward Broadcasting (Osnos also owned 9% of WITI in Milwaukee), WBID planned on broadcasting from the Cadillac Tower in downtown Detroit. In 1953, WBID-TV was granted a construction permit for Channel 62. On the week before May 5, 1952, Goodwill Stations, owner of WJR radio in Detroit, announced the intent of applying for four station licenses which would operate as a regional network-UHF channel 50 in Detroit, VHF channel 11 in Toledo, Ohio, VHF channel 12 in Flint and VHF channel 5 in Bay City.